(See Alison’s post below.)
Hi, Alison.
Real estate video is not that hard to do. I make my own.
You mentioned that there are no rules for Internet video, and it may seem as if the Internet is completely anarchical, but it’s not really true. Copyright rules *should* still apply, especially when you consider laws such as the Digital Millennium Copyright Act. See this URL for more info:
http://www.isoc.org/internet/law/intgen.shtml
Many sites that post videos have a “terms and conditions” section that requires that you agree not to post commercial videos. Judging by the number of commercial videos found at these websites, I don’t think that those people are reading the terms documentation that they agreed to digitally. If you think that “there’s safety in numbers” and decide to put your video on such a site, just remember the Napster peer-to-peer sharing lawsuit.
You mentioned appropriate music. Technically, there are rules about the music, namely, that a Broker’s real estate video is considered a commercial use, and that means royalties are owed for any copyrighted music. Most music is copyrighted, so I make my own.
If you do make your own real estate videos, rather than hiring out, you can be sure that you are not violating any of the laws mentioned above. Ignorance is rampant on the Internet, but that does not mean that Brokers will not be held accountable for what they do on it.
Regards,

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**Alison’s post, in part, below**
>
> What to do this year? Video video
> Diary of a Real Estate Rookie
> Friday, January 18, 2008
> By Alison Rogers, Inman News
>
> I walked out of this year’s Real Estate Connect conference with two thoughts:
> I’m gonna figure out how to work the Web, and I’m gonna learn video.
>
> If there was any takeaway from 2007 it was that all my big goals got achieved,
> but they took monster time. So I expect “getting” the Internet to take monster
> time, too, and video to be even worse.
>
> There are many decisions to make: hosted or unhosted, with just an agent
> voiceover? What about music? Does a
> video have to have music? Is there a secret language of music where I’m
> supposed to use one kind of tune to sell a prewar and another to sell a new
> development condo?
>… I do feel like I’m moving into a world
> where there aren’t a whole lot of rules yet.
> So stay tuned for more about my adventures in real estate TV.
> Alison Rogers is a licensed salesperson and author of “Diary of a Real Estate
> Rookie.”
> ***
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